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Finding your Site

The more information you give to the search engines the more likely someone is to find your site. The way to help the search engines find your site is hidden in the META tags in the HEAD tag on your pages. Adding key words will increase the "hits" on your page.

   

Help the Search Engines find your site

If you've looked your site up in any major search engine, you may have found the listing wasn't as clean or accurate as you'd like.

  • Keyword engines search the index for matching terms, returning document URLs and often the first few lines or a short description of the page.
  • Most keyword-type search engines are extremely fast at responding to queries, mainly because they perform little or no content analysis. Document lists, or result sets, simply indicate whether one or more of the search terms appears within a Web page.
  • Keyword indexers assign relevance scores to the pages in the result set. In general, the highest scores go to pages that include the search terms in the title, page heading or HTML-code meta tag.
  • Keyword indexes favor multiple occurrences as close to the top of the document as possible.Take control by giving smart crawlers some real information. Put the following inside the <HEAD> tag of your pages:
<META name="description" content="Web Tips & Techniques">
<META name="keywords" content="Web, Tips, Techniques, Frames, Tables">
  • Without this, crawlers will index every word on your page and return descriptions consisting of the first few lines of text on your site, and your page won't be one of the first listed in user searches.
With it, a search on any of those keywords will be prioritized and yield search results like this:
Web Tips & Techniques Menu
Web Tips & Techniques
http://www.fpn.abraxis.com/ewz/Tips & Techniques/Techniques/Tips & Techniques Menu.htm
- size 17K- 1 Oct 97

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