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Help
the Search Engines find your site
If you've
looked your site up in any major search engine, you may
have found the listing wasn't as clean or accurate as
you'd like.
- Keyword
engines search the index for matching terms,
returning document URLs and often the first few
lines or a short description of the page.
- Most
keyword-type search engines are extremely fast at
responding to queries, mainly because they
perform little or no content analysis. Document
lists, or result sets, simply indicate whether
one or more of the search terms appears within a
Web page.
- Keyword
indexers assign relevance scores to the pages in
the result set. In general, the highest scores go
to pages that include the search terms in the
title, page heading or HTML-code meta tag.
- Keyword
indexes favor multiple occurrences as close to
the top of the document as possible.Take control
by giving smart crawlers some real information.
Put the following inside the <HEAD> tag of
your pages:
- <META
name="description" content="Web
Tips & Techniques">
- <META
name="keywords" content="Web,
Tips, Techniques, Frames, Tables">
- Without
this, crawlers will index every word on your page
and return descriptions consisting of the first
few lines of text on your site, and your page
won't be one of the first listed in user
searches.
- With
it, a search on any of those keywords will be
prioritized and yield search results like this:
- Web Tips & Techniques
Menu
- Web Tips & Techniques
- http://www.fpn.abraxis.com/ewz/Tips
& Techniques/Techniques/Tips &
Techniques Menu.htm
- size 17K- 1 Oct 97
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